Customized CMS development and third-party integration

Today, the corporate website is the nucleus of corporate communication. In addition, there are often additional digital applications and solutions in the company that need to be integrated or connected, such as applicant management and compliance tools (3rd party integration or third-part integration). Or there are new digital applications such as online stores and customer portals that need to be developed in a custom-tailored manner.

More than just code.

The possibilities of open source content management systems (CMS) have changed significantly in recent years. WordPress in particular has undergone a remarkable transformation and is no longer just a classic web content management system (WCMS), but can also be used as a hybrid or headless content management system (CMS). This development not only offers more flexibility, but also opens doors to an improved brand and user experience across different platforms and applications.

Hybrid or headless WordPress. A new era of flexibility.

The idea of a hybrid or headless CMS based on WordPress lies in the separation of back end and front end. WordPress acts as a robust back-end system that provides content, while the front end can be custom-developed. This architecture makes it possible to present content on a wide variety of platforms and devices — be it a website, a mobile app, or other digital channels.

The WordPress back end also acts as a content hub or web-based PIM (product information management) system, into which data from a wide variety of systems and applications can be retrieved and processed via interfaces (RestAPI). This ensures media-neutral management of product and marketing information.

CMS custom development. The bridge between function and user experience.

The brand experience is increasingly shaped by the digital presence. Through the customized development of applications and (WordPress) plugins, we as a B2B digital agency ensure that companies present themselves in a consistent and appealing way across different platforms. This not only creates trust, but also seamless interaction for users, regardless of their device or platform.

Custom CMS development goes far beyond writing code. It requires a holistic understanding of the users’ needs and expectations. It starts with analyzing and understanding the user journey to understand the interactions and challenges they face. Careful planning and design of the user interface (UI) as well as the user experience (UX) are critical to the success of an application.

WordPress staging system for more security

A classic staging system enables the development and testing of new functions in a protected environment before they go live. As a B2B digital agency, we go one step further with a three-stage staging system. We also separate the “maintenance environment” from the live environment. The live environment is updated via a push process. This avoids potential security breaches and ensures the stability of the live site.

WordPress Staging-System: Ein klassisches Staging-System ermöglicht die Entwicklung und das Testen neuer Funktionen in einer geschützten Umgebung, bevor sie live gehen. Als B2B-Digitalagentur gehen wir mit einem 3-stufigen Staging-System noch einen Schritt weiter. Außerdem trennen wir die "Wartungsumgebung" von der Live-Umgebung. Die Live-Umgebung wird über einen Push-Prozess aktualisiert. Dadurch werden mögliche Sicherheitslücken vermieden und die Stabilität der Live-Site gewährleistet.

Security and data protection: essential cornerstones

The open nature of APIs and access to data necessitates a strong focus on security and data protection. For us as a B2B digital agency, the implementation of authentication, authorization, and encryption is essential for custom CMS development, for the custom development of plugins for WordPress, and for the connection of third-party systems to an existing website (3rd party integration) in order to protect sensitive data and minimize potential security gaps.


Direct Contact